January 27, 2020
Engy KHALIFA
” The right Strategy, or the course of action towards our goal, can only be achieved if we know our position, the opportunities and threats which lie ahead, and what we want to achieve. Without CI it is impossible to know any of these three, position, best course of action, and objectives” – Luis Madureira
Luis Madureira is Managing Partner and Founder of ÜBERBRANDS, a strategic consultancy boutique which helps organisations successfully navigate their competitive environment. Previously the Global Competitive Intelligence Practice Lead for Ogilvy Consulting, he possesses a vast experience i n Consulting – Ogilvy, UBERBRANDS, and FMCG – Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, and Heineken. He has […]
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